Ex Parte Price et al - Page 4




          Appeal No. 2004-1992                                                        
          Application No. 10/223,982                                                  


          view of the teachings of the applied references to include a die            
          cut ribbon in the decorative bow of Ramirez “in order to provide            
          a contrived structure” (answer, page 21).                                   
               It is true that the elongated base ribbon 11 of Ruff with              
          its spaced apart decorative members 12, fingers 13 and symbols 16           
          is visually similar to appellants’ die cut piece 16 having a                
          spine and at least one design artifact.  However, that is not               
          enough to demonstrate the obviousness of the claimed subject                
          matter, for the mere fact that the prior art structure could be             
          modified does to make such a modification obvious unless the                
          prior art suggests the desirability of doing so.  See In re                 
          Gordon, 733 F.2d 900, 902, 221 USPQ 1125, 1127 (Fed. Cir. 1984).            
          It is on this point that the examiner’s rejection is defective,             
          from our perspective.  On the basis of the considerations that              
          follow, we fail to perceive any teaching, suggestion or incentive           
          in either of the references which would have led one of ordinary            
          skill in the art to modify the bow of Ramirez in the manner                 
          proposed by the examiner.                                                   


               1The page numbering in the examiner’s answer appears to be             
          incorrect in that the third page is numbered “page 2” with the              
          pages that follow being consecutively numbered in ascending                 
          order.  For convenience, we shall use the page numbers as found             
          in the answer in referring to particular pages of the answer.               
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