Appeal No. 2004-1952
Application No. 09/207,954
“Official notice” that it was “well known for callers to place
phone calls with calling cards said calling cards have a
predetermined number of minutes based on the money amount
purchased” (answer, page 4). Thus, the examiner concludes that
it would have been obvious to have included a calling card
“because such a modification would enable the caller to prepay
for the call ahead of time” (answer, page 4).
With regard to claim 37, the examiner takes Official notice
that it was well known to credit or pay customers for their
attention to advertisements. With regard to claims 45 and 46,
the examiner takes Official notice that it was old and well known
in marketing to target advertisements based on demographic
information of a person.
The examiner cites Riddle for how well it was known to
deliver marketing messages. In particular, the examiner contends
that Riddle teaches, in the abstract, enabling teleconference
members to share files during a conference call. The examiner
further alleges that Riddle’s file sharing accessory allows
advertisements 205 to be viewed by two parties, and that Riddle
teaches promoting to two parties that a file is available, citing
column 1, lines 47-59, and column 3, lines 45-53.
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