Ex Parte YEH et al - Page 7



          Appeal No. 2004-1952                                                        
          Application No. 09/207,954                                                  

          the potential customer would, in fact, become a customer.  The              
          [examiner] has seemingly implied that saying no to the operator             
          while a friend or a family member is on the line might be                   
          difficult, but there is no evidence of any ‘peer pressure’ when             
          the potential customer is simply saying ‘no’ to a machine instead           
          of a person” (principal brief, page 6).                                     
               In addition to the arguments supra, with regard to claims              
          36, 37, and 46, appellants argue that the examiner has not                  
          identified anything to show that a calling card number would be             
          useful in the context of delivering, by a server, a marketing               
          message during a teleconference.                                            
               We agree with appellants and will not sustain the rejection            
          of claims 35-37, 45, and 46 under 35 U.S.C. § 103.                          
               Initially, we note that the patent to Riddle appears to form           
          a considerable part of the examiner’s rejection, yet the                    
          statement of rejection mentions only Mendler.  Where a reference            
          is relied on to support a rejection, whether or not in a minor              
          capacity, there would appear to be no excuse for not positively             
          including the reference in the statement of the rejection.  In re           
          Hoch, 428 F.2d 1341, 1342 n.3, 166 USPQ 406, 407 n.3 (CCPA 1970).           
          This, alone, would be reason enough to reverse the stated                   
          rejection.  However, since appellants clearly know that Riddle is           
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