Ex Parte Reynolds - Page 5




              Appeal No.  2005-2174                                                                                                                   
              Application No. 10/060,614                                                                                                              
                      In the main and reply briefs, the appellant contends that the law of issue                                                      
              preclusion (whether viewed as res judicata, law of the case or collateral estoppel)                                                     
              mandates a reversal of the rejection on appeal in light of a decision by this Board in an                                               
              earlier appeal (Appeal No. 1998-0234) involving Application No. 08/406,752, filed March                                                 
              6, 1995, now U.S. Patent No. 6,438,882.  A review of the decision in the earlier appeal                                                 
              (copy appended to the main brief) shows that the § 103 rejections at issue involved                                                     
              claimed subject matter and a prior art combination different from those in the present                                                  
              appeal.  Thus, the appellant’s position that the decision (a reversal) in the earlier appeal                                            
              is binding in this case under the doctrine of issue preclusion is without merit.                                                        
              II. The examiner’s 35 U.S.C. § 103(a) rejection                                                                                         
                      The ultimate determination as to whether or not an invention is obvious is a legal                                              
              conclusion based on underlying factual inquiries including: (1) the scope and content of                                                
              the prior art: (2) the level of ordinary skill in the art; (3) the differences between the                                              
              claimed invention and the prior art; and (4) objective evidence of non-obviousness.                                                     
              Graham v. John Deere Co., 383 U.S. 1, 17-18, 148 USPQ 459, 467 (1966); In re                                                            
              Huang, 100 F.3d 135, 138, 40 USPQ2d 1685, 1687-88 (Fed. Cir. 1996).  These                                                              
              fundamental principles form the basis for the following analysis of the appealed                                                        
              rejection.                                                                                                                              
                      Boggess, the examiner’s primary reference, discloses “an apparatus for                                                          
              displaying and/or dispensing sales materials in a manner which attracts customers’                                                      
              attention to a featured item in the store as customers approach the area of a shelf on                                                  

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