Ex Parte Reynolds - Page 12




              Appeal No.  2005-2174                                                                                                                   
              Application No. 10/060,614                                                                                                              
              Cir. 1985)).                                                                                                                            
                      Considered in light of the foregoing, the combined teachings of Boggess and                                                     
              Sernovitz provide an evidentiary basis sufficient to establish a prima facie case of                                                    
              obviousness with respect to the subject matter recited in claims 61-71.                                                                 
                      After a prima facie case of obviousness is established, the burden of going                                                     
              forward shifts to the applicant.  In re Piasecki, 745 F.2d 1468, 1472, 223 USPQ 785,                                                    
              788 (Fed. Cir. 1984).  When prima facie obviousness is established and evidence is                                                      
              submitted in rebuttal, the decision-maker must start over and evaluate the facts                                                        
              established by the rebuttal evidence along with the facts on which the earlier conclusion                                               
              was reached.  In re Rinehart, 531 F.2d 1048, 1052, 189 USPQ 143, 147 (CCPA 1976).                                                       
              Patentability is then determined on the totality of the record, by a preponderance of                                                   
              evidence with due consideration to persuasiveness of argument.  In re Oetiker, 977                                                      
              F.2d 1443, 1445, 24 USPQ2d 1443, 1444 (Fed. Cir. 1992)                                                                                  
                      In the present case, the appellant relies on the above listed 37 CFR § 1.132                                                    
              declarations as objective evidence of non-obviousness which purportedly demonstrates                                                    
              that the claimed invention has enjoyed commercial success, solved a long felt need in                                                   
              the art and been copied by a competitor.                                                                                                
                      The Reynolds I declaration focuses, as do all of the declarations, on a product                                                 
              marketed by Impulse Promotional Products, Inc. as the “Impulse 220,” which product                                                      
              allegedly embodies the claimed invention (see paragraphs 2-5 and Exhibits A and B).                                                     
              The declarant (see paragraphs 6-23) states gross revenues for the Impulse 220 of                                                        

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