Ex Parte Tanaka et al - Page 14



          Appeal No. 2005-2657                                      Page 14           
          Application No. 09/898,497                                                  
          phone, the system will be aware of the locations(s) where ads are           
          available and the location(s) where ads are not available for               
          insertion before or during a subscriber’s cell phone calls.  If             
          the subscriber is in a location where no call subsidy and ads are           
          available, a subscriber can choose to make the call without a               
          subsidy, or travel to an area where a subsidy is available.                 
          Thus, we find that the system of Owensby, when dealing with                 
          subscribers who are willing to accept ads before and/or during a            
          call, will determine whether the location of the cell phone (MU)            
          is inside or outside a predetermined subsidized zone.  If within            
          a zone or calling area where ads (and subsidy) are available, the           
          subscriber will receive the ads and subsidy, the amount of which            
          is determined by the ads available and whether the subscriber               
          will accept ads during a call in addition to before a call.  If             
          outside an area where ads (and subsidy) are available, the                  
          subscriber will not receive ads (or a subsidy) for the call.  If            
          the subscriber’s cell phone is in a location where a subsidy is             
          available, the call is billed at a predetermined billing rate.              
          If the subscriber’s cell phone is in a location where no subsidy            
          is available, the subscriber is billed at a second predetermined            
          (non-subsidized) billing rate.  From all of the above, we agree             
          with the examiner that the disclosure of Owensby meets the                  
          limitations of claim 1.                                                     





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