Appeal No. 2005-2657 Page 10
Application No. 09/898,497
. . . (c) extracting the call signal and the Wireless Mobile
Location Data from the wireless mobile communication . . .
(e) utilizing the predetermined criteria of the first
database to choose a message from the plurality of
preselected messages of the first database that is targeted
to the subscriber on the basis of the Wireless Mobile
Location Data; and (f) providing the targeted message to
the subscriber (para 43).
(15)
the Wireless Mobile Location Data determines the
wireless mobile location of the subscriber within a
predetermined cell, or within a predetermined sector of
a given cell, of the operator's network (para 45).
(16)
the Call Management System 20 comprises an Ad Chooser
Server 22 for choosing the messages to be targeted to
the subscriber (para 48).
(17)
The first database further includes predetermined
criteria for choosing the messages to be
targeted to the subscriber, referred to herein as Ad
Target Data 25, from the pre-selected messages of the
Ad Content Data 24 (para 52).
(18)
In the alternative embodiment . . . [t]he Subscriber
Profile Data 26 preferably includes demographic and
personal preference data pertaining specifically to the
subscriber. For example, the demographic data
typically includes standard demographic information
such as age, gender, race and national origin, but may
include any demographic information selected by the
sponsors, typically advertisers, of the messages to be
targeted to the subscriber (para 53).
(19)
The predetermined criteria of the Ad Target Data 25 is
then compared to the Wireless Mobile Location Data and
to the Subscriber Profile Data 26 to choose the
messages to be targeted to the subscriber from the
pre-selected messages of the Ad Content Data 24.
Accordingly, the messages chosen by the Ad Chooser
Server 22 from the Ad Content Data 24 based on the Ad
Target Data 25 are further targeted to the subscriber
corresponding to the wireless mobile terminal 12
identified by the Subscriber Identification Code on the
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