Ex Parte Footer et al - Page 9

                 Appeal 2006-3117                                                                                        
                 Application 09/732,498                                                                                  
                 customized bundles according to stored rules for delivery to customers.                                 
                 (Abstract.)                                                                                             

                                               PRINCIPLES OF LAW                                                         
                                         1.  OBVIOUSNESS (Prima Facie)                                                   
                        The Supreme Court in Graham v. John Deere Co., 383 U.S. 1, 17-18,                                
                 148 USPQ 459, 467 (1966), stated that the following factual inquiries                                   
                 underpin any determination of obviousness:                                                              
                        Under § 103, [1] the scope and content of the prior art are to be                                
                        determined; [2] differences between the prior art and the claims                                 
                        at issue are to be ascertained; and [3] the level of ordinary skill                              
                        in the pertinent art resolved.  Against this background, the                                     
                        obviousness or nonobviousness of the subject matter is                                           
                        determined.  Such (4) secondary considerations as commercial                                     
                        success, long felt but unsolved needs, failure of others, etc.,                                  
                        might be utilized to give light to the circumstances surrounding                                 
                        the origin of the subject matter sought to be patented.  As                                      
                        indicia of obviousness or nonobviousness, these inquiries may                                    
                        have relevancy.                                                                                  
                 Where the claimed subject matter involves more than the simple                                          
                 substitution one known element for another or the mere application of a                                 
                 known technique to a piece of prior art ready for the improvement, a holding                            
                 of obviousness must be based on “an apparent reason to combine the known                                
                 elements in the fashion claimed.”  KSR Int’l v. Teleflex, Inc., 127 S. Ct.                              
                 1727, 1740-41, 82 USPQ2d 1385, 1396 (2007).  That is, “there must be                                    
                 some articulated reasoning with some rational underpinning to support the                               
                 legal conclusion of obviousness.”  Id., 127 S. Ct. at 1741, 82 USPQ2d at                                
                 1396 (quoting In re Kahn, 441 F.3d 977, 988, 78 USPQ2d 1329, 1336 (Fed.                                 
                 Cir. 2006)).  Such reasoning can be based on interrelated teachings of                                  


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