Universal Marketing, Inc. - Page 11




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          Elliotts, the Court of Appeals found that a 20-percent average              
          rate of return on equity would satisfy a hypothetical independent           
          investor.  Elliotts, Inc. v. Commissioner, supra at 1247.                   
          However, because petitioner was thinly capitalized with $487 in             
          cash, and used equipment with a total fair market value of                  
          $53,555, this factor is given little weight.                                
          E.        Internal Consistency in Compensation                              
               This factor focuses on whether the compensation in question            
          was paid pursuant to a structured, formal, and consistently                 
          applied program.  Id.  Bonuses not paid pursuant to such a                  
          program are suspect.  Id.  Bonuses paid to employees are                    
          deductible ”when * * * made in good faith and as additional                 
          compensation for the services actually rendered by the employees,           
          provided such payments, when added to the stipulated salaries, do           
          not exceed a reasonable compensation for the services rendered.”            
          Sec. 1.162-9, Income Tax Regs.                                              
               Petitioner did not maintain a compensation policy for its              
          officers and employees, and Mr. Reeves’s bonus of $500,000 was              
          not awarded under a structured, formal, or consistently applied             
          program.  Rather, the bonus was determined and paid at the end of           
          the fiscal year when petitioner could ascertain its cash                    
          available.                                                                  










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