Seth Godin has some great stories about Permission Marketing. Now, I have my own. I received a lovely piece of spam today. At the bottom of the email, the footer read:
Express Email Marketing supports permission-based email marketing. You can change your preferences or unsubscribe from this mailing list at any time.
Please. How can a company purport to support “permission-based email marketing” when I NEVER gave it permission to spam me? Spamming me and then giving me the option to opt-out does not comport with my understanding of permission marketing.