personal injury

This is Broken

Take a look at this presentation by Seth Godin. I love the part where he talks about companies slapping a warning label on dangerous products instead of fixing the product itself.

Seth Godin at Gel 2006 from Gel Conference on Vimeo.

legal marketing

Jack of All Trades

Seth Godin spotted this blog post on specialization. If you have a law firm web site or blog, you should take his advice to heart. While for a large law firm, the breadth of practice areas may demonstrate size and strength, for a solo or smaller practice, someone that visits your web site or blog may think you are spreading yourself too thin. Can anyone really be a specialist in 3 or 4 practice areas? You want to project to a potential client that you really are a master of divorces of he is seeking a divorce, or a master of copyright if he has a copyright issue.