Appeal No. 2005-1644
Application 09/400,583
Hughes discloses "associations of customer paths through the
retail space with product placement within the retail space"
using data mining techniques, although the term "data mining" is
not specifically mentioned. In Hughes, the store has a record of
the items purchased, the time that the items were taken off their
respective fixtures, and the product placement, and from this can
calculate the path (Fig. 32; col. 18, lines 16-40), which is
considered "associations of customer paths through the retail
space with product placement within the retail space" which is
done by data mining since it must mine the data regarding
location of the items, time the items were moved, and the order
in which items were removed which determines a customer path.
Hughes also discusses tracking the path taken by the item and the
customer (col. 18, lines 24-40), which is also considered
"associations of customer paths through the retail space with
product placement within the retail space" which is done by data
mining since it involves examining the data regarding the product
placement and the customer path.
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