Ex Parte Monteverde - Page 2



          Appeal No. 2006-2563                                                        
          Application No. 09/624,107                                                  
               providing in the first selectable link a term chosen by the            
          advertiser associate’s web site;                                            
               displaying the first selectable link on an Internet user’s             
          computer in response to an Internet user accessing the advertiser           
          associate’s web site;                                                       
               transmitting to the Internet user’s computer the advertiser            
          links in response to selection of the first selectable link by              
          the Internet user; and                                                      
               causing transmission of an advertiser’s web site to the                
          Internet user’s computer in response to selection of a                      
          corresponding advertiser link by the Internet user, thereby                 
          accomplishing a referral to the advertiser’s web site.                      
                                   THE REFERENCES                                     
          Bezos et al. (Bezos)          6,029,141          Feb. 22, 2000              
          Davis et al. (Davis)          6,269,361          Jul. 31, 2001              
          (filed May  28, 1999)                                                       
                                    THE REJECTION                                     
               Claims 23-25, 29-44 and 48-53 stand rejected under                     
          35 U.S.C.  103 as being unpatentable over Davis in view of                 
          Bezos.                                                                      
                                       OPINION                                        
               We reverse the aforementioned rejection.  We need to address           
          only the independent claims, i.e., claims 23, 31, 37, 39 and 44.            
          Those claims require a first selectable link having a term chosen           
          by an advertiser associate’s web site (claims 23, 31, 39 and 44)            
          or an advertiser associate (claim 37).                                      


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