Ex Parte Monteverde - Page 6

          Appeal No. 2006-2563                                                        
          Application No. 09/624,107                                                  
               Davis’ users enter search terms into a search engine query             
          (col. 4, lines 60-61).  The examiner’s proposed modification                
          would require the users to go to Bezos’ associate’s web site and            
          select a search term that results in display of a plurality of              
          advertiser links rather than Bezos’ merchant’s web page.  Neither           
          the examiner’s page and a half long sentence nor the rest of the            
          examiner’s answer provides the required explanation as to how               
          that proposed modification of Davis follows from the teachings of           
          Davis and Bezos themselves.                                                 
               We therefore conclude that the examiner has not carried the            
          burden of establishing a prima facie case of obviousness of the             
          appellant’s claimed invention.                                              


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