Appeal No. 2006-2563
Application No. 09/624,107
Davis’ users enter search terms into a search engine query
(col. 4, lines 60-61). The examiner’s proposed modification
would require the users to go to Bezos’ associate’s web site and
select a search term that results in display of a plurality of
advertiser links rather than Bezos’ merchant’s web page. Neither
the examiner’s page and a half long sentence nor the rest of the
examiner’s answer provides the required explanation as to how
that proposed modification of Davis follows from the teachings of
Davis and Bezos themselves.
We therefore conclude that the examiner has not carried the
burden of establishing a prima facie case of obviousness of the
appellant’s claimed invention.
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