Ex Parte Lyons - Page 4

                Appeal 2006-2855                                                                              
                Application 09/774,727                                                                        
                                                                                                             
                      In rejecting claims under 35 U.S.C. § 103, it is incumbent upon the                     
                Examiner to establish a factual basis to support the legal conclusion of                      
                obviousness.  See In re Fine, 837 F.2d 1071, 1073, 5 USPQ2d 1596, 1598                        
                (Fed. Cir. 1988).  In so doing, the Examiner must make the factual                            
                determinations set forth in Graham v. John Deere Co., 383 U.S. 1, 17, 148                     
                USPQ 459, 467 (1966).  If that burden is met, the burden then shifts to the                   
                Appellant to overcome the prima facie case with argument and/or evidence.                     
                Obviousness is then determined on the basis of the evidence as a whole and                    
                the relative persuasiveness of the arguments.  See In re Oetiker, 977 F.2d                    
                1443, 1445, 24 USPQ2d 1443, 1444 (Fed. Cir. 1992).                                            
                      Regarding independent claims 1, 9, and 15, the Examiner's rejection                     
                essentially finds that Lang teaches an automated system for providing                         
                reputation information with every claimed feature except for transmitting the                 
                reputation information responsive to an authorization received by the user as                 
                claimed.  The Examiner cites Coueignoux as teaching this feature and                          
                concludes that it would have been obvious to one of ordinary skill in the art                 
                at the time of the invention to modify Lang so that reputation information                    
                was transmitted only upon affirmative consent for publication (Answer 3-5,                    
                7-11).                                                                                        
                      Appellant argues that Coueignoux is not analogous to the claimed                        
                invention.  According to Appellant, Coueignoux pertains to communication                      
                between a sender and a user that is moderated by an agent; the user in                        
                Coueignoux must give authorization to the agent to share private                              
                information with the sender.  Appellant emphasizes that the reputation                        
                authority of the claimed invention, however, is centralized, accessible by                    
                both the community organization and the user, and does not simply act as a                    

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