Appeal 2007-2070
Application 10/123,457
1 while the user is in the store. The handheld computing device may
2 display product information screens with interactive features (Treyz
3 2:45-55).
4 05. Treyz’s supermarket shopping assistance service may be used to
5 display information on products available in a supermarket. Targeted
6 specials and other advertising and promotional material may be
7 displayed on the handheld computing device. Such promotional material
8 may be displayed in combination with shopping list information. The
9 promotional material that is displayed may be targeted based on the
10 contents of the shopping list. For example, if a shopping list includes a
11 particular dessert item, logos and advertisements for dessert-related
12 products may be displayed (Treyz 3:16-25).
13 06. Treyz’s handheld computing device 12 may include accessories and
14 expansion components 98. An expansion slot 100 may be used to add
15 expansion cards or accessories to handheld computing device 12. For
16 example, a flash card containing software or other content may be added
17 as an expansion module. Another accessory that may be added is a bar
18 code scanner or a radio-frequency identification (RFID) unit. Bar code
19 scanners use light to identify products with bar code labels. RFID units
20 may identify products by wirelessly communicating with integrated
21 circuits embedded in or attached to or otherwise associated with
22 products. These circuits may contain information that uniquely identifies
23 the products (Treyz 15:35-47).
24 07. Treyz contains no explicit recitation that a representative of the
25 products physically accesses a memory interface.
5
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Last modified: September 9, 2013