Ex Parte Sobecks et al - Page 9

              Appeal 2007-2070                                                                                          
              Application 10/123,457                                                                                    

         1        Accordingly, we select claim 1 as representative of the group.                                        
         2    37 C.F.R. § 41.37(c)(1)(vii) (2006).                                                                      
         3                                                                                                              
         4        Claim 1 reads as follows [bracketed matter and some paragraphing added].                              
         5           1. A method of providing fresh product-source-to-consumer                                          
         6           relationship-building information for a product source at a plurality of                           
         7           point-of-consumer-purchasing-decision locations at a plurality of                                  
         8           physical retail establishments, which retail establishments are owned                              
         9           and operated by a plurality of third parties other than the product                                
        10           source and which retail establishments offer products from product                                 
        11           sources other than the product source at their respective physical retail                          
        12           establishments, comprising:                                                                        
        13           - [1] providing at points of retail consumer purchasing decisions:                                 
        14                  - [a] a concise display of products from the product source,                                
        15                  which products are available for selection by retail consumers;                             
        16                  -[b] a dynamic display disposed immediately proximal to the                                 
        17                  concise display of products;                                                                
        18                  - [c] at least one memory interface disposed immediately                                    
        19                  proximal to the concise display of products;                                                
        20                  - [d] a display information processing/presentation unit                                    
        21                         [1] disposed immediately proximal to the concise display                             
        22                         of products and                                                                      
        23                         [2] being operably coupled to the dynamic display and                                
        24                         having                                                                               
        25                                an input coupled to at least one memory interface                             
        26                                and                                                                           
        27                                a product-source-to-consumer relationship-                                    
        28                                building displayable information output operably                              
        29                                coupled to the dynamic display;                                               
        30           [2] via a representative of the product source:                                                    
        31                  - [a] physically accessing the at least one memory interface                                

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