Ex Parte Hind et al - Page 5

             Appeal 2007-2593                                                                                   
             Application 09/859,359                                                                             

        1              influence and alter the consumer's purchase decisions at the point-of-                   
        2              purchase (Sloane 3:12-31).                                                               
        3           05. In another embodiment of the invention, when the consumer retries                       
        4              the portable bar code scanner, the consumer will scan their frequent                     
        5              shopper card bar code in order to identify them to the retailer's                        
        6              computer/controller. This will facilitate the consumer taking advantage                  
        7              of any discounts, credits, reward or product promotions contained and                    
        8              stored in their electronic frequent shopper account. Through the portable                
        9              bar code scanner, the consumer can be alerted as to the available                        
        10             discounts, credits, rewards or promotions. In the alternative, the portable              
        11             bar code scanner can alert the consumer as to the presence of the                        
        12             electronic discounts, credits, rewards or promotion in their frequent                    
        13             shopper account when the consumer scans the actual product that is the                   
        14             subject of that promotion (Sloane 3:32-46).                                              
        15          06. When the consumer has finished shopping, they return the portable                       
        16             bar code scanner to the scanner center. When the consumer places the                     
        17             portable bar code scanner back into the scanner center, the information                  
        18             stored in the scanner is transferred to the scanner center, or the store's               
        19             computer is alerted that the selection of products has been completed,                   
        20             and an itemized store receipt is printed. The consumer then takes the                    
        21             receipt to a payment counter where the goods are paid for. Either the                    
        22             portable bar code scanner, or the store computer can maintain the                        
        23             purchase totals, savings totals or other purchase related information for                
        24             printing upon completion of the consumer's shopping (Sloane 3:47-59).                    



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