Ex Parte Venegas - Page 4

                Appeal 2007-2844                                                                             
                Application 09/829,032                                                                       
                      “In rejecting claims under 35 U.S.C. § 103, the examiner bears the                     
                initial burden of presenting a prima facie case of obviousness.  Only if that                
                burden is met, does the burden of coming forward with evidence or                            
                argument shift to the applicant.”  In re Rijckaert, 9 F.3d 1531, 1532, 28                    
                USPQ2d 1955, 1956 (Fed. Cir. 1993) (citations omitted).  In order to                         
                determine whether a prima facie case of obviousness has been established,                    
                we considered the factors set forth in Graham v. John Deere Co., 383 U.S.                    
                1, 17 (1996); (1) the scope and content of the prior art; (2) the differences                
                between the prior art and the claims at issue; (3) the level of ordinary skill in            
                the relevant art; and (4) objective evidence of nonobviousness, if present.                  
                We conclude that the Examiner has set forth a prima facie case of                            
                obviousness, and the rejections of claims 1 and 5-9 over the combination of                  
                Brault and Ferrari, Wilson, or Cragg, are affirmed.                                          
                      Appellant argues that although Brault does refer to the other                          
                applications of holding the basket in basketball, for holding a net in tennis or             
                badminton games and for generally holding pictograms or shelves, “Brault                     
                does not infer different heights or height adjustability as the Examiner seems               
                to imply.”  (Br. 3 (emphasis in original).)  Moreover, Appellant asserts, “the               
                Examiner seems to imply that Appellant’s use of these features is for height                 
                adjustment but it is not; rather Appellant’s use of ‘through-holes,’ ‘at least               
                one aperture’ and ‘a fastener’ is to hold the sign in an aligned, upright                    
                position.”  (Id. (emphasis in original).)                                                    
                      Appellant argues further that Brault teaches “two perfectly acceptable                 
                post-holding structures, at least one of which includes features that teach                  
                away from any substitution.”  (Br. 3.)  According to Appellant, a concern of                 
                Brault is proper post rotational orientation, rather than height adjustment,                 

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