I receive e-mails to trade links all the time. Usually, these e-mails are from people I’ve never heard of telling me about websites that I’ve never visited before. I just assume that the names are all fake and are sent in bulk to e-mail addresses harvested from around the web. Today, Seth Godin blogged that he received such an e-mail from a well-known company. A very well-known one, especially if you are a lawyer or conduct a lot of legal research. This company is none other than Reed Elsevier, the parent company of LexisNexis. Just put all your case law online for free and everyone will be more than willing to link to you. Seriously. 🙂
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