New York Times: A Medical Publisher’s Unusual Prescription: Online Ads. Reed Elsevier, which publishes more than 400 medical and scientific journals, . . . introduced a Web portal, www.OncologySTAT.com, that gives doctors free access to the latest articles from 100 of its own pricey medical journals and  plans to sell advertisements against the content.
As we all know, Reed Elsevier also happens to own Lexis-Nexis, a subscription-based legal research tool that many attorneys use. I think that these companies are starting to realize that more people are doing their own research online, and not necessarily through subscription-based websites. And, while they can squeeze a good handful of dollars from medical and legal professionals, they may be able to make even more money from these same professionals by opening up their resources to the general public.