Appeal No. 2005-1644
Application 09/400,583
BACKGROUND
The invention relates to determining relationships of data
associated with product placement in a retail space. As
disclosed, the location of products within a store are known,
e.g., using a GPS system. The path of the customer through the
store is traced, e.g., using a shopping basket with a GPS
receiver that records its movements throughout the store where
the path is retrieved at checkout. The identity of the customer
is known, e.g., using a preferred customer card, a credit card,
or using some other kind of identification. Data on the path of
the customer, the identity of the customer, and the purchased
item can be "data mined" using known algorithms to determine
relationships, such as the spatial relationship between product
placement and the choice of products purchased by the customers.
Claim 39 is reproduced below.
39. A method for determining relationships of data
associated with product placement in a retail space, the
method comprising the steps of:
generating data relationships using data mining
techniques, wherein the data relationships associate
individual customers with information related to the
individual customers;
generating spacial relationships using data mining
techniques, wherein the spatial relationships include
relative placement of products within the retail space;
integrating the data relationships with the spatial
relationships to determine additional information concerning
purchases by the customers;
- 2 -
Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next
Last modified: November 3, 2007