Ex Parte Nolte et al - Page 10



               Appeal 2007-0563                                                                             
               Application 10/001,940                                                                       
           1          The obviousness analysis cannot be confined by a formalistic                          
           2          conception of the words teaching, suggestion, and motivation,                         
           3          or by overemphasis on the importance of published articles and                        
           4          the explicit content of issued patents.  The diversity of inventive                   
           5          pursuits and of modern technology counsels against limiting the                       
           6          analysis in this way. In many fields it may be that there is little                   
           7          discussion of obvious techniques or combinations, and it often                        
           8          may be the case that market demand, rather than scientific                            
           9          literature, will drive design trends. Granting patent protection to                   
          10          advances that would occur in the ordinary course without real                         
          11          innovation retards progress and may, in the case of patents                           
          12          combining previously known elements, deprive prior inventions                         
          13          of their value or utility.  Id. at 1396.                                              
          14                                                                                                
          15          E.   Analysis                                                                         
          16          Claim 1 recites “a color value stored for each pixel in the display                   
          17   device.”  The Examiner has failed to sufficiently rebut Applicants’ argument                 
          18   that neither Iwamura nor Montgomery describe “a color value stored for                       
          19   each pixel in the display device.”  We agree with Applicants that the                        
          20   Examiner is improperly relying on Montgomery’s description of a color                        
          21   value stored for each pixel of an object within a display device (FF 25) as                  
          22   meeting the limitation.  However, storing a color value for an object, which                 
          23   object is within a display device, is not the same thing as storing a color                  
          24   value for each pixel in a display device.  The language “each pixel in the                   
          25   display device” means pixels in the entire display device, not just those                    
          26   pixels that make up an object.  The object(s) described by Montgomery have                   
          27   not been shown to cover the entire display device, but are understood to                     
          28   cover only particular areas of the display device.                                           
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