Ex parte CHENOWETH et al. - Page 7




          Appeal No. 96-3681                                                          
          Application 08/234,450                                                      


          manufacturer through a potential point-of-sale terminal, this               
          changeability feature of Johnsen is similar to appellants'                  
          changeability feature of the same information retained by his               
          disclosed label 10 during its life cycle (Spec. at 5, lines                 
          22-25).  In other words, the information in Johnsen is as                   
          permanent as appellants' disclosed record of information is.                
          There is no structural limitation or attribute that may be                  
          associated with the language “permanent record” of claim 20.                
          If the item is never sold or never passes through a checkout                
          of some kind through a point-of-sale terminal or the like in                
          Johnsen, it remains as permanent as appellants' argument                    
          intends.                                                                    
               We also do not agree with appellants' argument at page 6               
          of the reply brief with respect to claim 20 on appeal relating              
          to the expression that the electronic memory is an integral                 
          part of the merchandise item.  According to the comprehensive               
          teachings in Johnsen, Johnsen's tag device 10 is as much an                 
          integral part of the device during its manufacture and                      
          distribution through various warehousing approaches and                     
          eventual arrival at a store for potential sale as is disclosed              
          and argued by appellants.  Again, there is no requirement of                
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