Ex parte GOODWIN - Page 3




          Appeal No. 1997-3500                                       Page 3           
          Application No. 08/338,055                                                  


               The obviousness rejection of claims 2 through 17 is                    
          reversed.                                                                   
               Poland discloses an apparatus for communicating price                  
          changes to electronic price display devices 24 via a serial                 
          data link 21 and serial bus 23 (Figure 1).                                  
               In Gomersall, the Universal Product Code (UPC) is used as              
          the address code for an electronic display device which may be              
          mounted on a shelf.  Each electronic display device is                      
          connected to a store computer, and a prestored address code in              
          the electronic display device is compared with an address code              
          sent by the computer (column 2, lines 46 through 52).                       
               Hunt discloses a battery-powered, stand-alone, shelf-                  
          mounted module that displays information on a liquid crysral                
          display (Figure 1).  Data in the module are updated by a                    
          portable data terminal that attaches to the module.  Two-way                
          data transfer occurs between the module and the portable data               
          terminal.                                                                   
               Spiegelhoff discloses a system and method for allocating               
          monetary resources among a plurality of wholesalers to obtain               
          the best unit price (Abstract).                                             









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