Ex parte GORDON et al. - Page 6




          Appeal No. 1997-4284                                                        
          Application No. 08/471,760                                                  


               The examiner relies upon Takeuchi for motivation to place              
          an opaque reflective layer between Bloom’s adhesive layer                   
          (which is adjacent to the image) and the durable layer                      
          (answer, page 5).  Takeuchi discloses a hologram having,                    
          between an adhesive layer (32) and a durable layer (34), a                  
          holographic effect enhancing layer (4) (figure 15).  The                    
          holographic effect enhancing layer can be a thin reflective                 
          metal film having a thickness not exceeding 200D which allows               
          great transmittance of light such that the holographic effect               
          is obtained and images below the film are not shielded (col.                
          7, lines 1-32).  The examiner argues that one of ordinary                   
          skill in the art, given Bloom’s opaquing fluid test discussed               
          above, and given that Takeuchi’s substrate can be either                    
          opaque or transparent (col. 19, lines 36-37), would have been               
          motivated to adjust the thickness of Takeuchi’s holographic                 
          effect enhancing layer as needed to obtain the desired                      
          reflectance and to place this layer between Bloom’s adhesive                
          layer and protective layer to produce a protected imaged                    
          transparency viewable in reflectance (answer, pages 5-6).                   
               In order for a prima facie case of obviousness to be                   
          established, the teachings from the prior art itself must                   
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