Ex parte REYNOLDS - Page 2




          Appeal No. 1998-0234                                                        
          Application No. 08,406,752                                                  


          As seen best in Figure 1 of the application, appellant's                    
          invention relates to a deflectable, illuminated advertising                 
          display assembly for placement so as to extend from a mounting              
          site, comprising a shelf location, generally perpendicularly                
          into a shopping aisle when in its neutral position.  The                    
          invention also addresses a method of advertising products                   
          (i.e., point-of-purchase advertising) utilizing a deflectable,              
          illuminated sign-carrying display assembly like that generally              
          described above. Independent claims 1, 28, 29, 30, 38, 42, 43,              
          44, 49, 54 and 56 are representative of the subject matter on               
          appeal and a copy of those claims may be found in the Appendix              
          to appellant's brief (Paper No. 19).                                        


          The prior art references of record relied upon by the                       
          examiner in rejecting the appealed claims are:                              
          Slavsky                  3,041,760                Jul.  3, 1962             
          Boggess et al.                4,805,331                Feb. 21,             
          1989                                                                        
          (Boggess)                                                                   
          Kornelson                     4,924,363                May   8,             
          1990                                                                        
          Potter              DE 497,867                    Apr. 24, 1930             



                                          2                                           





Page:  Previous  1  2  3  4  5  6  7  8  9  10  11  12  13  14  Next 

Last modified: November 3, 2007