Ex Parte HULL et al - Page 8




          Appeal No. 2002-1865                                                        
          Application 09/452,678                                                      


          claims 20, 47 on appeal.  Obviously, within 35 U.S.C. § 103, it             
          would have been highly desirable to provide both types of                   
          benefits to the customer in the common system environment.                  
               Although indicated earlier that we affirm the rejection for            
          the reasons set forth by the examiner as embellished upon here,             
          it is thus apparent that upon a careful analysis of the claims,             
          the admitted prior art, and further teachings of the applied                
          prior art, there is no need for the examiner to have asserted at            
          the bottom of page 4 of the answer that Schultz does not teach              
          that the combination purchase requirement includes a first item             
          with the first sponsor and a second item with the second sponsor.           
          This presumes that the sponsors are different according to the              
          examiner's implicit interpretation of the claims, with which we             
          do not agree because the claims do not require that the sponsors            
          be different.  Moreover, as we indicated earlier, and as we shall           
          presently show in Schultz, there is an indication that the prior            
          art knew that the same or different sponsors may provide benefits           
          for the same or plural purchases of the same item or different              
          items.                                                                      
               Column 1 of Schultz begins a discussion of the prior art               
          which clearly indicates that it was known in the art to provide a           
          multiple purchase discount for a customer buying plural products            

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