Ex Parte WILKES - Page 7




              Appeal No. 2001-1000                                                                                        
              Application No. 08/835,404                                                                                  


              do we find that appellant has provided any evidence of commercial success or a “need                        
              in the industry” of the invention as asserted by appellant.  (See brief at pages 13-14.)                    
                     With this said, we agree with appellant that the examiner has not established a                      
              prima facie case of obviousness and motivation to apply and extend the teachings of                         
              Jones and PR Newswire to credit card transactions.  Appellant argues that the examiner                      
              has not provided any evidence in support of the conclusion of obviousness other than to                     
              conclude that “if credit application transactions can be approved using a facsimile                         
              machine, credit card transactions must be just as easy.”  (See brief at page 14.)                           
              Additionally, appellant argues that the type of credit being discussed in PR Newswire is                    
              not a credit card transaction and that the procedures in getting a loan approved are                        
              substantially different from getting a credit card transaction approved.  (See brief at                     
              page 15.)  We agree with appellant that the examiner has not provided a clear teaching                      
              or convincing line of reasoning for modifying the credit application process to suggest                     
              the extension of the process to the processing of credit card transactions.  Even if we                     
              were to interpret the teachings of Jones to go to the initial credit application processing                 
              to acquire a credit card, this would not meet the limitations of independent claim 1 since                  
              there would be no “credit card transactions” prior to the issuance of the account and                       
              credit card.  Prior to the approval of the credit card application, there would be no credit                
              card transactions and neither Jones nor PR Newswire teach or fairly suggest the use of                      
              their systems for transactions after the initial credit application approval.  Therefore, we                

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