Ex Parte THAXTON et al - Page 5




         Appeal No. 2002-0124                                                       
         Application No. 09/192,842                                                 


              In the instant case, it is our view that the examiner has             
         not established such a factual basis so as to support the                  
         examiner’s legal conclusion of obviousness.                                
              We refer to the answer for the examiner’s application of the          
         references to the instant claimed subject matter.  We do not               
         repeat it here or concern ourselves with the specific application          
         of Powell and Axler because appellants do not dispute the                  
         examiner’s application of these references.  Appellants’ argument          
         focuses on the Day reference and whether it suggests generating a          
         “products-of-interest” report (claims 4 and 15) or a “coupons-to-          
         expire” report (claims 6 and 17).                                          
              The examiner admits that not one of the applied references            
         discloses a processor generating specific reports such as a                
         “products-of-interest” report or a “coupons-to-expire” report              
         (see bottom of page 4 of the answer).  Yet, the examiner contends          
         that while no applied reference teaches these specifically                 
         claimed limitations, it would have been obvious, in view of Day’s          
         teachings “to incorporate the additional features available in             
         the paperless coupon system” (answer, page 5), such as a                   
         “shopping list, a coupons-to-expire report, a report of products           
         actually redeemed or products selected by the customer but not             
         redeemed, a product list for super promotions, anniversary                 


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