Ex Parte CRIVELLI et al - Page 3




              Appeal No. 2002-1993                                                                  Page 3                
              Application No. 09/336,648                                                                                  


                     Claim 8 stands rejected under 35 U.S.C. § 103(a) as being unpatentable over                          
              Sawyer in view of Stadjuhar, Hornung, Bolton, Trame and Ahlstrom.                                           
                     Claim 11 stands rejected under 35 U.S.C. § 103(a) as being unpatentable over                         
              Sawyer in view of Stadjuhar, Hornung and Slotsky.                                                           
                     Claims 12 and 13 stand rejected under 35 U.S.C. § 103(a) as being                                    
              unpatentable over Sawyer in view of Stadjuhar, Hornung and Bailey.                                          
                     Claim 14 stands rejected under 35 U.S.C. § 103(a) as being unpatentable over                         
              Sawyer in view of Stadjuhar and Simson.                                                                     
                     Rather than reiterate the conflicting viewpoints advanced by the examiner and                        
              the appellants regarding the above-noted rejections, we make reference to the answer                        
              (Paper No. 15) for the examiner's complete reasoning in support of the rejections and to                    
              the brief (Paper No. 14) for the appellants’ arguments thereagainst.                                        
                                                       OPINION                                                            
                     In reaching our decision in this appeal, we have given careful consideration to                      
              the appellants’ specification and claims, to the applied prior art references, and to the                   
              respective positions articulated by the appellants and the examiner.  For the reasons                       
              which follow, we cannot sustain the examiner’s rejections.                                                  
                     Sawyer, the jumping off point of the examiner’s obviousness rejections, discloses                    
              an advertising apparatus for exhibiting a series of advertisements automatically in                         
              succession within the same space.  The apparatus comprises a plurality of curtains B1,                      








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