Appeal No. 2002-2204 Application 09/187,897 rejection fails to establish a prima facie case of anticipation. As noted above, however, the examiner’s rejection goes into substantial detail as to how the claimed invention is fully met by Scroggie. The examiner’s explanation of the rejection is sufficient to establish a prima facie case of anticipation. Taking claim 1, for example, appellants broadly assert that Scroggie does not disclose depending the transmission of a manufacture’s product sample offer to the user upon whether the user’s profile data meet user profile criteria associated with the manufacturer’s product sample offer [brief, page 6]. Other than this conclusory statement, appellants provide no further discussion. The examiner’s rejection indicates that user profile data can include zip code, preferences and buying pattern, and the rejection points to portions of Scroggie where this profile data is used to determine what offers to make to a given user. We agree with the examiner that this data in Scroggie constitutes profile data which is used to match profile criteria for a given product. Therefore, the rejection has established a prima facie case of anticipation. Since appellants have not presented any substantive arguments to support their position that the examiner’s position is incorrect, we sustain the examiner’s rejection. This same type of analysis can be applied to each of -5-Page: Previous 1 2 3 4 5 6 7 8 NextLast modified: November 3, 2007