Ex Parte KITAGAWA et al - Page 4




              Appeal No. 2003-0724                                                                                       
              Application 08/858,809                                                                                     
              denied, 488 U.S. 825 (1988); Ashland Oil, Inc. v. Delta Resins & Refractories, Inc. , 776                  
              F.2d 281, 293, 227 USPQ 657, 664 (Fed. Cir. 1985), cert. denied, 475 U.S. 1017                             
              (1986); ACS Hosp. Sys., Inc. v. Montefiore Hosp., 732 F.2d 1572, 1577, 221 USPQ                            
              929, 933 (Fed. Cir. 1984).  These showings by the examiner are an essential part of                        
              complying with the burden of presenting a prima facie case of obviousness.  Note In re                     
              Oetiker, 977 F.2d 1443, 1445, 24 USPQ2d 1443, 1444 (Fed. Cir. 1992).  If that burden                       
              is met, the burden then shifts to the applicant to overcome the prima facie case with                      
              argument and/or evidence.  Obviousness is then determined on the basis of the                              
              evidence as a whole and the relative persuasiveness of the arguments.  See Id.; In re                      
              Hedges, 783 F.2d 1038, 1040, 228 USPQ 685, 687 (Fed. Cir. 1986); In re Piasecki, 745                       
              F.2d 1468, 1472, 223 USPQ 785, 788 (Fed. Cir. 1984); and In re Rinehart, 531 F.2d                          
              1048, 1051, 189 USPQ 143, 146-147 (CCPA 1976).  Only those arguments actually                              
              made by appellant have been considered in this decision.  Arguments which appellant                        
              could have made but chose not to make in the brief have not been considered and are                        
              deemed to be waived [see 37 CFR § 1.192 (a)].                                                              
                     Turning, first, to the rejection of claims 41, 42, 45 and 46, the examiner alleges                  
              that Seki discloses the instant claimed subject matter but for the “individual explanation”                
              being displayed “near” the designated picture.  In order to supply this allegedly missing                  
              element, the examiner turns to Suzuki for a display of a pop-up menu at a location                         
              “near” a designated graphic element and concludes that it would have been obvious to                       
              combine this teaching of a pop-up menu being “near” a designated graphic element,                          

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