Appeal No. 2003-1291 Application 09/468,698 Lemon teaches coupon limits, there is no matching of coupons with retail establishments in a chain [brief, page 3]. In the original rejection, the examiner asserted that Lemon teaches that the operator at the local level can prescribe the coupons for his store, and the examiner simply asserted that it was old and well known for local store managers to have a saying on the particular coupons to be available to the stores that he manages [answer, pages 3-4]. In response to appellants’ argument noted above, the examiner responds that Lemon teaches a system wherein the operator (i.e. the retail establishment manager) is able to disable and prescribe the coupons that he wants to be generated for the particular establishment or store (terminals T) [answer, page 12]. Appellants respond that there is no disclosure in Lemon to suggest that the retail establishment manager has any control over any part of the system. Appellants assert that the only party having control over the system in Lemon is the operator of the host central computer H. Appellants note that every coupon in Lemon is available to every customer who activates a terminal T at any of the retail establishments [reply brief, pages 1-2]. -6-Page: Previous 1 2 3 4 5 6 7 8 9 NextLast modified: November 3, 2007