Ex Parte DELAPA et al - Page 6



          Appeal No. 2003-1291                                                        
          Application 09/468,698                                                      

          Lemon teaches coupon limits, there is no matching of coupons with           
          retail establishments in a chain [brief, page 3].                           
          In the original rejection, the examiner asserted that                       
          Lemon teaches that the operator at the local level can prescribe            
          the coupons for his store, and the examiner simply asserted that            
          it was old and well known for local store managers to have a                
          saying on the particular coupons to be available to the stores              
          that he manages [answer, pages 3-4].  In response to appellants’            
          argument noted above, the examiner responds that Lemon teaches a            
          system wherein the operator (i.e. the retail establishment                  
          manager) is able to disable and prescribe the coupons that he               
          wants to be generated for the particular establishment or store             
          (terminals T) [answer, page 12].                                            
          Appellants respond that there is no disclosure in Lemon                     
          to suggest that the retail establishment manager has any control            
          over any part of the system.  Appellants assert that the only               
          party having control over the system in Lemon is the operator of            
          the host central computer H.  Appellants note that every coupon             
          in Lemon is available to every customer who activates a terminal            
          T at any of the retail establishments [reply brief, pages 1-2].             



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