Ex Parte Munroe et al - Page 2




              Appeal No. 2004-0440                                                                  Page 2                
              Application No. 10/083,171                                                                                  


                                                    BACKGROUND                                                            
                     The appellants’ invention relates to an automotive air freshener for insertion into                  
              a cigarette lighter socket of a vehicle.  The air freshener is provided with an electrical                  
              heater element, a control circuit and a three-position switch which controls the current                    
              to the heater element to thereby permit operation in high and low heat settings, as well                    
              as an off position.  Further understanding of the invention may be obtained from a                          
              reading of claim 1, which is reproduced, infra, in the opinion section of this decision.                    
                     The examiner relied upon the following prior art references in rejecting the                         
              appealed claims:                                                                                            
              Thaler et al. (Thaler)                     4,473,086                    Sep. 25, 1984                       
              Stein et al. (Stein)                       5,394,506                    Feb. 28, 1995                       
              Freidel                                    6,374,044                    Apr.  16, 2002                      
                                                                              (filed Aug. 1, 2000)                        
                     The following is the sole rejection before us for review.                                            
                     Claims 1-7 stand rejected under 35 U.S.C. § 103 as being unpatentable over                           
              Stein in view of Freidel and Thaler.                                                                        
                     Rather than reiterate the conflicting viewpoints advanced by the examiner and                        
              the appellants regarding the above-noted rejection, we make reference to the answer                         
              (Paper No. 12) for the examiner's complete reasoning in support of the rejection and to                     
              the brief and reply brief (Paper Nos. 11 and 13) for the appellants’ arguments                              
              thereagainst.                                                                                               








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