Appeal No. 2004-0786
Application No. 08/935,116 Page 2
invention can be derived from a reading of exemplary claims 8 and
33, which are reproduced as follows:
8. A system for accumulating customer transaction data at
the point-of-sale in a retail establishment and for effectuating
customer promotion on the basis thereof, comprising:
a terminal for entering unique customer identification codes
from customer identification presented at the point-of-sale in a
retail transaction;
means for allowing entry of customer transaction data;
a processor and a memory responsive to said terminal and
said means for allowing entry for creating a database for a
plurality of the retail establishment’s customer’s transaction
data from prior shopping visits, such that data regarding
individual customer’s prior transactions are stored in
association with said individual customer’s unique identification
code; and
circuitry responsive to said processor, memory, and database
for generating a customer information response signal at the
point-of-sale during said individual customer’s transaction in
said retail establishment upon detection of a unique
identification code of said individual customer, said signal
being related to said individual customer’s transaction data in
shopping visits prior to the current shopping visit, and said
signal providing information at said point-of-sale terminal
derived from said database and useful for effectuating targeted
customer promotion.
33. A computer implemented customer database comprising
stored transaction data from prior point-of-sale transactions for
a plurality of customers, such that data regarding a customer’s
prior transactions are stored in association with an
identification of that customer, said transaction data including:
dollar amount of purchases and time period.
The prior art references of record relied upon by the
examiner in rejecting the appealed claims are:
Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next
Last modified: November 3, 2007