Appeal No. 2004-0992
Application No. 09/560,458
distribution system (column 2, lines 37-38), which reads on
automatically accessing an advertisement distributed over a first
medium; accessing content over the Internet, which reads on a
second medium, and displaying the advertisement in association
with the content from the second medium (column 3, lines 45-49).
The examiner indicates that Hidary does not teach
interrupting the content to display the advertisement and does
not teach inserting advertising material. However, the examiner
alleges that this is the “common mode” (answer-page 4) for
combining advertising with content in commercial television
broadcasting. Accordingly, the examiner concludes that it would
have been obvious to interrupt the content to display the
advertising.
With regard to claim 5, the examiner alleges that Hidary
teaches accessing the advertisement at a certain period of time
(column 5, line 66 through column 6, line 3) and that this reads
on accessing the advertisement in response to an elapsed period
of time.
With regard to claims 15-26, the examiner alleges that
Hidary teaches providing through a server 28 access to other
content (column 5, lines 39-44) and automatically displaying
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