Ex Parte Altman et al - Page 5



         Appeal No. 2004-1379                                                       
         Application No. 09/823,458                                                 

         the evidence as a whole and the relative persuasiveness of the             
         arguments.  See Id.; In re Hedges, 783 F.2d 1038, 1039, 228 USPQ           
         685, 686 (Fed. Cir. 1986); In re Piasecki, 745 F.2d 1468, 1472,            
         223 USPQ 785, 788 (Fed. Cir. 1984); and In re Rinehart, 531 F.2d           
         1048, 1051-52, 189 USPQ 143, 147 (CCPA 1976).  Only those                  
         arguments actually made by appellants have been considered in              
         this decision.  Arguments which appellants could have made but             
         chose not to make in the brief have not been considered and are            
         deemed to be waived (see 37 CFR § 41.37(c)(1)(vii)(2004)).                 
         With respect to representative, independent claim 1, the                   
         examiner essentially finds that Amin teaches the claimed                   
         invention except that Amin fails to disclose that the user                 
         preferences to be filtered are stored in the portable                      
         communication device.  The examiner finds that this is well known          
         in the art as evidenced by Titmuss.  The examiner finds that it            
         would have been obvious to the artisan to apply the Titmuss                
         concept to the Amin portable communication device in order to              
         deliver more relevant information to the user (answer, pages 3-            
         4).                                                                        
         Appellants argue that the rejection is improper because                    
         the modification of Amin proposed by the examiner would render             
         the structure of Amin unsatisfactory for its intended purpose.             
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