Appeal No. 2004-1484 Application 09/438,396 products with a balance, increment balances and write new balances to the cards. Thus, this descriptive material will not distinguish the claimed invention form the prior art in terms of Patentability, see In re Gulack, 703 F.2d 1381, 217 USPQ 401, 404 (Fed. Cir. 1983); In re Lowry 32 F.3d 1579, 32 USPQ2d 1031 (Fed. Cir. 1994). Therefore, it would have been obvious to one of ordinary skill at the time of the invention to have relied upon any type of data content, including profit margin ranges. Such data content does not functionally relate to the steps and the subjective interpretation of the data content does not patentably distinguish the claimed invention. Further, Dorf teaches awarding points for single product types [col 9, line 43]. It would have been obvious to one of ordinary skill at the time of the invention to have awarded product-specific points in the program of Fernandez as taught by Dorf. Associating and awarding points according to single products can be taken to be inherently awarding products to profit margin ranges, as each product inherently has its own profit margin or profit margin range, as defined by cost minus purchase price for example. (examiner answer, page 4) After a careful evaluation of the teachings and suggestions to be derived by one of ordinary skill in the art from a collective evaluation of Fernandez, Dorf and Walker ‘573 as of the time appellant’s invention was made, it is our opinion that the evidence adduced by the examiner is not sufficient to establish a prima facie case of obviousness with regard to the subject matter of claims 1 through 12 on appeal, but is sufficient with regard to the portable device defined in appellant’s claim 13 and the distributed system defined in claims 14 through 18 on appeal. 6Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 NextLast modified: November 3, 2007