Ex Parte CHANG et al - Page 5



          Appeal No. 2004-1450                                                        
          Application No. 09/449,015                                                  


          with the burden of presenting a prima facie case of obviousness.            
          Note In re Oetiker, 977 F.2d 1443, 1445, 24 USPQ2d 1443, 1444               
          (Fed. Cir. 1992).  If that burden is met, the burden then shifts            
          to the applicant to overcome the prima facie case with argument             
          and/or evidence.  Obviousness is then determined on the basis of            
          the evidence as a whole and the relative persuasiveness of the              
          arguments.  See Id.; In re Hedges, 783 F.2d 1038, 1039, 228 USPQ            
          685, 686 (Fed. Cir. 1986); In re Piasecki, 745 F.2d 1468, 1472,             
          223 USPQ 785, 788 (Fed. Cir. 1984); and In re Rinehart, 531 F.2d            
          1048, 1052, 189 USPQ 143, 147 (CCPA 1976).  Only those arguments            
          actually made by appellants have been considered in this                    
          decision.  Arguments which appellants could have made but chose             
          not to make in the brief have not been considered and are deemed            
          to be waived (see 37 CFR § 41.37(c)(1)(vii)(2004)).                         
          We consider first the rejection of claims 1, 3, 6-8, 10-                    
          12, 14 and 17-19 based on Wong and Popa.  The examiner’s                    
          rejection is set forth on pages 4-9 of the answer.  With respect            
          to each of the independent claims, appellants argue, inter alia,            
          that Wong does not teach or suggest transmitting an                         
          identification from an image sender computer (first computer) to            
          a recipient computer (second computer) of an image located on a             

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