Appeal No. 2004-2289
Application No. 09/825,337
THE REJECTIONS AT ISSUE
Claims 1 through 15 stand rejected under 35 U.S.C. § 103 as being obvious
over Tavor in view of Bezos. Throughout the opinion we make reference to the
briefs and the answer for the respective details thereof.
OPINION
We have carefully considered the subject matter on appeal, the rejection
advanced by the examiner and the evidence of obviousness relied upon by the
examiner as support for the rejection. We have, likewise, reviewed and taken into
consideration, in reaching our decision, appellants’ arguments set forth in the briefs
along with the examiner’s rationale in support of the rejection and arguments in
rebuttal set forth in the examiner’s answer.
With full consideration being given to the subject matter on appeal, the
examiner’s rejection and the arguments of appellants and the examiner, for the
reasons stated infra, we will not sustain the examiner’s rejection of claims 1 through
15 under 35 U.S.C. § 103.
Appellants assert on page 6 of the brief:
Tavor is directed to a virtual sales representative which guides a
purchaser through successive departmental web pages of a single
vendor, thus facilitating the purchaser’s online shopping experience.
Tavor discloses only one vendor and fails to teach or suggest a second
vendor (footnote omitted).
On page 7 of the brief, Appellants assert:
Bezos is directed to an internet-based customer referral system, in
which links to a vendor’s webpage are provided on an “associate’s”
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