Appeal No. 2005-0100 Page 7
Application No. 09/962,744
"If [a] user desires to use the [Information Retrieval] system modules 26 to
search for attorneys located within the Buckhead community, an exemplary search
query would include the above two listed categories and their respective identifiers
as target elements of the search query. The elements in such an exemplary
search query would be as follows: 1730 105, 21274, 37." Id. at ll. 35-41. Although such
a search query includes a geographic input parameter, viz., "37," we are unpersuaded
that Kreiner teaches a direct marketing region defined by Nielsen based on television
signal areas in the continental United States, let alone replaces its geographic input
parameter with such a direct marketing region. To the contrary, based on the
aforementioned passages of the reference, we agree with the appellants that "the
integer '37' is not a direct marketing area . . . but is instead simply an identifier
synonymous with the term 'Buckhead,'. . . ." (Appeal Br. at 6.)
The absence of replacing a geographic input parameter of a database query with
a direct marketing region defined by Nielsen based on television signal areas in the
continental United States negates anticipation. Therefore, we reverse the anticipation
rejection of claim 1; of claims 2-5, which depend therefrom; of claim 6; of claims 7-9,
which depend therefrom; of claim 10; of claims 11-14, which depend therefrom; of
claim 15; of claims 16-18, which depend therefrom; of claim 23; of claims 24, and 27-29,
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