Appeal No. 2005-0903
Application 10/170,305
Invention
Appellants’ invention relates to a computerized method and
system for generating reports and diagnostics which measure
effectiveness of an event or product or service promoted at the
event wherein attendee opinions and answers can be monitored in
“real-time” to enable event “tweaking” on specific areas,
especially for multi-day events. Also, such feedback can be
quickly used to balance specific quotas from respondents (i.e.,
the need for more opinions from women, minority/diverse groups,
etc.) The diagnostics may included an event consumer purchase
funnel profile. Appellants’ specification at page 4, lines
15-21, and page 6, lines 10-11.
Claim 1 is representative of the claimed invention and is
reproduced as follows:
1. A computerized method for generating event attendee
customer profile reports and diagnostics which measure
effectiveness of at least one of an event, a product and a
service promoted at the event, the method comprising:
obtaining demographic, and at least one of product, service
and event data from attendees of the event using a plurality of
interactive, attendee-accessible data entry devices;
storing the obtained data in an attendee database; and
processing the stored data using a processor to generate the
event attendee customer profile reports and diagnostics which
measure effectiveness of at least one of the event, the product
and the service, wherein the diagnostics comprise an event funnel
2
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