Ex Parte BUSCHE et al - Page 14



            Appeal No. 2005-1644                                                                       
            Application 09/400,583                                                                     
                              (3) Integrating data relationships                                       
                                   with spatial relationships                                          
                  As discussed in section (1), we conclude that one of                                 
            ordinary skill in the data mining art would have been motivated                            
            to integrate data relationships which associate individual                                 
            customers with information related to the customers, as taught by                          
            Toung, the Data Game, and the admitted prior art, with the                                 
            spatial relationships generated using data mining techniques                               
            taught by Hughes because data mining seeks to discover as many                             
            possible relationships as possible between varied data.  In                                
            addition, Toung discloses data mining the combination of spatial                           
            relationships (placement of products in the store) and data                                
            relationships (association of product buying patterns with                                 
            individual customer information, such as age, income, place of                             
            residence, and customer profile).                                                          
                  For the reasons stated above, the rejection of claims 39,                            
            41-44, 53, and 55-58 is affirmed.                                                          









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