Ex Parte Prorock - Page 6




              Appeal No. 2005-2468                                                                                        
              Application No. 09/943,941                                                                                  


              limitations of independent claims 1 and 10 together maintaining that Sloane does not                        
              teach or suggest the claimed determining step.  (Brief at page 5.)  Since appellant does                    
              not set forth any separate arguments for patentability, we will group all of the claims as                  
              standing or falling together with independent claim 1.                                                      
                     Appellant argues that in contrast to the teachings of Sloane, the claimed                            
              determining step determines whether or not an immediate purchase of a product will                          
              qualify the customer for an award based on the located incentive award information and                      
              that the determining step determines whether to send an alert to a customer or not by                       
              associating the customer’s scanned product with the located incentive award                                 
              information of the consumer wherein the determining step is not based on the                                
              consumer’s scanned product alone.  (Brief at page 5.)  Here, we do not find that                            
              appellant’s argument is commensurate in scope with the language of independent claim                        
              1.   From the express limitations of independent claim 1, we find that Sloane teaches                       
              the recited determining step and transmitting information relating to an opportunity for                    
              receiving an award and display of the information to the consumer.  (See Sloane at                          
              column 8 and Figures 8(a)-(c).)  From our review of the instant claim language and the                      
              corresponding disclosure, we find no express or implied limitation concerning the                           
              content incentive award or the incentive award information.  Therefore,                                     
              we give this limitation it’s broadest reasonable interpretation and find this to read on the                



                                                            6                                                             





Page:  Previous  1  2  3  4  5  6  7  8  9  10  11  12  Next 

Last modified: November 3, 2007