Ex Parte Ewald - Page 3



         Appeal No. 2006-1365                                                       
         Application No. 10/672,133                                                 
         conventional text pager” (¶ 0066).  “[D]uring the airing of a              
         vitamin advertisement, users would push select button 1220 to              
         purchase the vitamin product….  After select button 1220 is                
         pushed, the system administrator would immediately receive the             
         user’s order through a wireless network” (¶ 0090).                         
              The appellant argues that “the broadcast receiver of                  
         Kesling, et al., discloses at most an ‘informational request,’             
         and not a ‘purchase request’ as claimed the [sic] present                  
         invention” (brief, page 5), and that “the most reasonable                  
         interpretation of the term ‘transaction’ in this passage of                
         Kesling, et al. [i.e., ‘[t]he listener might even complete the             
         transaction using radio 20, which, since it includes the high              
         power wireless transceiver, can function as a conventional text            
         pager’ (¶ 0066)], appears to be that the transaction of the                
         listener obtaining further information can be completed through            
         the text messaging of the wireless transceiver” (brief, page 6).           
         Kesling’s disclosure that “during the airing of a vitamin                  
         advertisement, users would push select button 1220 to purchase             
         the vitamin product” (¶ 0090) indicates that the transaction               
         referred to by Kesling is a purchase.                                      
              The appellant argues that the only technical detail                   
         disclosed by Kesling is that the broadcast receiver includes a             
         high power wireless transceiver and can function as a                      
         conventional text pager (¶ 0066), and that this disclosure would           
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