Ex Parte Jenkins - Page 4



                Appeal No. 2006-1918                                                                            
                Application No. 10/279,529                                                                      

                to determine the arrangement of goods on the gondola.  However, appellant argues that           
                Tenma does not teach or suggest using forecasted sales information to arrange the goods         
                on the gondolas.  Further, appellant argues that Usrey does not teach or suggest                
                processing the received electronic item information and the electronic shelf information        
                to produce forecasted sales information as claimed in the invention.   On page 9 of the         
                brief, appellant argues that the examiner’s interpretation of the claims as only requiring      
                producing and displaying one of either the predicted sales information or the predicted         
                supply information is improper.                                                                 
                       The examiner’s response to appellant’s arguments is on pages 12 through 14 of            
                the answer and the examiner’s rejection is on pages 3 through 7 of the answer.  On pages        
                3 and 4 of the answer, the examiner finds that Tenma teaches a method for assisting and         
                displaying the arrangement of items on a gondola, which makes use of item assortment            
                information and shelf management information.   On pages 4 and 5 of the answer the              
                examiner finds that Usrey teaches a method for optimizing the profitability of the product      
                assortment with the limited shelf space wherein the method displays predicted financial         
                information relating to the assortment of selected products.                                    
                       We concur with these findings of the examiner.  However the examiner also finds          
                that it would have been obvious to modify Tenma to include projected financial                  
                information.  While we concur with the examiner’s findings that one skilled in the art          
                would be motivated to combine Tenma’s teaching of a method of determining how to                
                arrange products on a shelf with Usrey’s system for the selection of products to sell, we       
                do not concur that the combination teaches projected financial information, as recited in       
                the claims.                                                                                     
                       Claim 1 recites “processing the received electronic item assortment information          
                and electronic shelf management information to produce one of forecasted sales                  
                information and forecasted supply information for the retail products.”  Thus, the scope        
                of the claim recites that both the electronic item assortment information and the               
                electronic                                                                                      



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