Appeal No. 2006-2418 Application No. 09/973,412 1048, 1052, 189 USPQ 143, 147 (CCPA 1976). Only those arguments actually made by appellant have been considered in this decision. Arguments which appellant could have made but chose not to make in the briefs have not been considered and are deemed to be waived [see 37 CFR § 41.37(c)(1)(vii)(2004)]. Regarding independent claims 39 and 47, the examiner's rejection essentially finds that Owensby teaches every claimed feature except for (1) associating each of the plurality of unique IP addresses with geographic locations, and (2) providing unique content to a mobile user when the IP address is based on the location-specific unique content [answer, pages 5 and 6]. The examiner cites Heddaya as disclosing such features and finds that it would have been obvious to one of ordinary skill in the art at the time of the invention to implement the offloaded customization concepts of Heddaya into Owensby's method and apparatus to customize content and render such content unique in accordance with the intermediate node's location [answer, pages 6 and 7]. According to the examiner, such a combination would reduce response time and decrease network traffic by distributing servicing of requests across multiple intermediate servers [answer, page 8]. Appellant argues that the examiner did not establish a proper motivation to combine the references [brief, page 7]. Appellant notes that the examiner's motivation to combine Owensby and Heddaya does not create the advantage stated by the examiner [brief, page 8]. Although appellant acknowledges that the intermediate server in Heddaya customizes the document that is sent to the client, appellant notes that such 6Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 NextLast modified: November 3, 2007