Ex Parte Brescia - Page 6


                Appeal No. 2006-2418                                                                                                            
                Application No. 09/973,412                                                                                                      


                1048, 1052, 189 USPQ 143, 147 (CCPA 1976).  Only those arguments actually made                                                  
                by appellant have been considered in this decision.  Arguments which appellant could                                            
                have made but chose not to make in the briefs have not been considered and are                                                  
                deemed to be waived [see 37 CFR § 41.37(c)(1)(vii)(2004)].                                                                      
                         Regarding independent claims 39 and 47, the examiner's rejection essentially                                           
                finds that Owensby teaches every claimed feature except for (1) associating each of the                                         
                plurality of unique IP addresses with geographic locations, and (2) providing unique                                            
                content to a mobile user when the IP address is based on the location-specific unique                                           
                content [answer, pages 5 and 6].  The examiner cites Heddaya as disclosing such                                                 
                features and finds that it would have been obvious to one of ordinary skill in the art at                                       
                the time of the invention to implement the offloaded customization concepts of Heddaya                                          
                into Owensby's method and apparatus to customize content and render such content                                                
                unique in accordance with the intermediate node's location [answer, pages 6 and 7].                                             
                According to the examiner, such a combination would reduce response time and                                                    
                decrease network traffic by distributing servicing of requests across multiple                                                  
                intermediate servers [answer, page 8].                                                                                          
                         Appellant argues that the examiner did not establish a proper motivation to                                            
                combine the references [brief, page 7].  Appellant notes that the examiner's motivation                                         
                to combine Owensby and Heddaya does not create the advantage stated by the                                                      
                examiner [brief, page 8].  Although appellant acknowledges that the intermediate server                                         
                in Heddaya customizes the document that is sent to the client, appellant notes that such                                        



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