California Business and Professions Code ARTICLE 9.5 - Legal Advertising

• Section 6157.
  As used in this article, the following definitions apply:(a) “Member” means a member in good standing of the State Bar and includes any agent of the...
• Section 6157.1.
  No advertisement shall contain any false, misleading, or deceptive statement or omit to state any fact necessary to make the statements made, in light of...
• Section 6157.2.
  No advertisement shall contain or refer to any of the following:(a) Any guarantee or warranty regarding the outcome of a legal matter as a result of...
• Section 6157.3.
  Any advertisement made on behalf of a member, which is not paid for by the member, shall disclose any business relationship, past or present, between...
• Section 6157.4.
  Any advertisement that is created or disseminated by a lawyer referral service shall disclose whether the attorneys on the organization’s referral list, panel, or system,...
• Section 6157.5.
  (a) All advertisements published, distributed, or broadcasted by or on behalf of a member seeking professional employment for the member in providing services relating to immigration...
• Section 6158.
  In advertising by electronic media, to comply with Sections 61571.1 and 6157.2, the message as a whole may not be false, misleading, or deceptive, and...
• Section 6158.1.
  There shall be a rebuttable presumption affecting the burden of producing evidence that the following messages are false, misleading, or deceptive within the meaning of...
• Section 6158.2.
  The following information shall be presumed to be in compliance with this article for purposes of advertising by electronic media, provided the message as a...
• Section 6158.3.
  In addition to any disclosure required by Section 6157.2, Section 6157.3, and the Rules of Professional Conduct, the following disclosure shall appear in advertising by...
• Section 6158.4.
  (a) Any person claiming a violation of Section 6158, 6158.1, or 6158.3 may file a complaint with the State Bar that states the name of the...
• Section 6158.5.
  This article applies to all lawyers, members, law partnerships, law corporations, entities subject to regulation under Section 6155, advertising collectives, cooperatives, or other individuals, including...
• Section 6158.7.
  A violation of Section 6158, 6158.1, or 6158.3 by a member shall be cause for discipline by the State Bar. In addition to the existing...
• Section 6159.
  The court shall report the name, address, and professional license number of any person found in violation of this article to the appropriate professional licensing...
• Section 6159.1.
  A true and correct copy of any advertisement made by a person or member shall be retained for one year by the person or member...
• Section 6159.2.
  (a) Nothing in this article shall be deemed to limit or preclude enforcement of any other provision of law, or of any court rule, or of...

Last modified: October 22, 2018