Display of price and certain words regarding sales of motor vehicle fuel and diesel fuel.
1. Except as otherwise provided in this section, a person shall not keep, maintain or display in this state any advertising medium which indicates or shows or advertises the price of motor vehicle fuel sold, offered for sale or advertised for sale from the premises, unless the actual price per unit of measure of motor vehicle fuel, including taxes, is also shown on the advertising medium, together with the word or words “gasoline” or “diesel fuel,” and the trade name or brand. If motor vehicle fuel prices are advertised in units of measure other than the gallon, the actual price per unit of measure along with the equivalent price per gallon and the word designating the unit of measure must be displayed on the face of the pump.
2. The price of diesel fuel may be advertised excluding state tax, but only by a sign which clearly and conspicuously contains the wording “With Permit,” “With State Permit,” or words of similar meaning in letters of uniform size not less than 4 inches in height. Diesel fuel dispensers displaying unit price without state tax must be labeled in letters not less than 1 inch in height with the words “Permit Price,” “With State Permit,” or words of similar meaning.
3. Except as otherwise provided in subsection 2, retail devices displaying the unit price to compute or record deliveries must not be considered an advertising medium.
Last modified: February 26, 2006